Yamaha Acquires Subaru’s Industrial Power Products Business


Yamaha Motor Corp., USA's, (YMUS) OutdoorPower Equipment division announced it will acquire the industrial engine andpower products business of Subaru Industrial Power Products. The acquisition isa result of an agreement between parent companies Yamaha Motor Co., Ltd., andFuji Heavy Industries Ltd., both of Japan, and is expected to be completed byOctober 1, 2017.

Earlier this year, citing the expansion ofits automotive business and its intention to focus more of its resources onthat segment, Fuji Heavy Industries announced that it would cease productionand sale of multi-purpose engines, and power products such as  pumps andgenerator sets, at the end of September 2017.

"Yamaha has made the multi-purposeengine market a priority," said Jim McPherson, Yamaha's Outdoor PowerEquipment division manager. "Yamaha entered the popular lawn and gardenindustry earlier this year with the introduction of the all-new MXV-EFIVertical V-twin series. The Subaru Industrial Power Products acquisitionfurther solidifies Yamaha's commitment to continuing our recent expansion intothis important segment of our business."

As part of the acquisition, Fuji HeavyIndustries will transfer to Yamaha Motor Powered Products Co., Ltd. (YMPC),also of Japan, technology relating to three products — Subaru’s EH65, EH72 andEH65V engines, which are part of the EH Series V-twin overhead valvemulti-purpose engines used in large generators and large lawn mowing machinery.The acquisition of this technology will enable YMPC to sell the EH SeriesV-twin engines both within Japan and overseas, including through YMUS in theUnited States.

Through theacquisition, YMUS will continue aftersales service for Fuji Heavy Industries'multi-purpose engine business in North America (excluding Mexico), whilefurther strengthening its power products business in North America.